INTRODUCING 'FLY-LEISURE'
A capsule collection seamlessly blending athletic functionality with quiet luxury aesthetics.
EYECONS is a versatile consultancy and agency dedicated to crafting brand experiences, partnerships, and campaigns. We achieve this through collaboration with forward-thinking creative leaders seeking innovative approaches to build communities and broaden their brand presence in eyewear wholesale, optical retail, media, and the events sectors.
ABOUT TARReNCE
Tarrence Lackran, also recognized as The Optical Poet, is a renowned US-based optical professional celebrated for his expertise as a master connector within the industry. Over the course of his career, he has cultivated significant relationships with leading US-based buyers, opticians, vendors, and company executives. Leveraging these connections, he facilitates valuable collaborations among industry professionals, contributing to the mutual growth and success of their respective businesses.
EXPERTISE
Our mission is to assist leaders of emerging brands and optical retailers in directing their attention towards the factors that propel sustained growth. Offering an outsider's perspective coupled with insider experience, we collaborate with your team to formulate strategic, customized solutions that are both scalable and sustainable for the future.
BUSINESS DEVELOPMENT
In the current landscape, experience is not just a luxury; it's a necessity. Harnessing the power of our influential network, we craft unique experiences for your clients that narrate your brand's story and enhance your client's perception.
MEANINGFUL EXPERIENCES
We represent a diverse portfolio featuring American and International brands, led by a blend of emerging visionaries and established entrepreneurs. Our forte lies in bridging the gap between International and American markets, skillfully translating our global perspective to meet the specific needs of our clients.
STRATEGY & CONSULTING
INCLUSION & DIVERSITY
Now more than ever, consumers are demanding that brands make essential marketing changes to spotlight a variety of faces and, crucially, different voices. The most successful brands are those dedicated to consistently representing real people in their advertisements, on their websites, and within their organizations.